VAST accounting

What is Small Business Saturday?

Thanksgiving is close, real close. Before we know it, we’ll be together with friends and family gathering over one of the largest meals of the year.

Thanksgiving in America has some surprisingly vast financial numbers, just think about the record year in 2010 when American consumed a staggering $4.6 billion worth of turkey, two thirds of which came from Thanksgiving alone. But, what is even more impressive are the shopping stats that come from the shopping days following Thanksgiving.

While you’re preparing to get down on some roasted turkey, cranberry sauce, stuffing and pumpkin pie, we want to remind you of a part of this holiday that many people happen to look over: Small Business Saturday--the brick and mortar version of Black Friday, the busiest corporate shopping day of the year.

What is Small Business Saturday?

Small Business Saturday was orignially created by American Express in 2010 as a campaign to urge consumers to support small businesses in contrast to the large spending at corporate stores on Black Friday and Cyber Monday.

At the time, American Express had accounts with Facebook, who in turn promoted the campaign to its merchants through rebates and online advertising efforts. These social media and PR strategies resulted in over 1 million Facebook likes and endorsements from at least 41 local politicians.

As a firm believer in empowering small businesses across the nation, VAST stands behind Small Business Saturday as a perfect opportunity for Americans to support small businesses.

So, this Saturday, when the malls are overflowing from the hustle and bustle of the holiday weekend, don’t forget to stop by the local small businesses in your community with your support.

Happy Thanksgiving from Team VAST!


VAST is an ambitious, cutting-edge virtual accounting firm based in Reno, Nevada ... with clients worldwide.